Small Volumes

One thing that always strikes you in China is the small volume brought to market by each farmer or village agent who amalgamates the produce from one farmer.  Recently there has been a revolution in distribution. For 2500 yuan, or 400 US$ the farmer can buy a 3 wheel electric truck that can take 500 kg for 20km, or so to market himself. That and his mobile phone to check prices is transforming his marketing power.